Cookies and privacy

Wereldmuseum uses cookies

This page gives an explanation of the sorts of cookies used on this website. We also explain why we sometimes ask for your personal details and how we handle them.

Cookies policy

Our websites use cookies:

Cookies are simple text files that your computer receives whenever you use our website. This technique has been used on virtually all websites for a long time. We may only store cookies on your device by law if they are strictly necessary for using the site. For all other sorts of cookies we need your consent.

Below you will find an explanation of the sorts of cookies used on this website.


Some cookies are essential for the website to work well. Without these cookies the website, or parts of it, will not work. Unlike the non-functional cookies, they are placed without consent. Necessary cookies help to make the website more usable by facilitating basic functions, such as page navigation and access to secure areas of the website. Without these cookies the website cannot work properly.


This website uses cookies to maintain web statistics (Google Analytics). Statistical cookies help website owners to understand how visitors use their website by collecting anonymous data and reporting. We use this information to structure and organize the website time and again for a better online experience. This is information, for example, about the number of visitors to the website, the pages read most and which browser is used. The statistics are not meant to identify you personally.

Functional cookies and analytics cookies are always placed. The privacy laws permit these cookies to be placed without consent.


On this website we also use tracking cookies. These cookies are used to follow visitors when visiting different websites. The aim is to display advertisements that are geared to and relevant to the individual user and help us to measure the effectiveness of a campaign for a new exhibition or event. We ask your consent for this via the pop-up banner. Not all advertisements use cookies. If you do not consent to tracking cookies, you can still see advertisements from us.

We use Google Ads to show advertisements. Read here how Google uses your data if you agree to the placing of marketing cookies.

Non classified

Non-classified cookies are cookies which we are still classifying, or the providers of individual cookies are still classifying.

Blocking cookies

You can of course block cookies. This varies from browser to browser and can be amended via the browser settings. Bear in mind that certain parts of the website will not function optimally if you block cookies.

Deleting cookies afterwards

After visiting our website you can delete the cookies from your computer. This also varies from browser to browser and can be changed in the settings.

Third-party websites

On our museum websites we occasionally refer to third-party websites. For example, it could be an online museum tour, an experience in addition to your visit, or our collection website.

Read on their websites how they handle cookies.

Privacy statement NMVW visitors

The privacy statement below tells you how we handle your personal data as museum visitor. We consider it important that your data are processed with care and according to the General Data Protection Regulation (GDPR).

Who we are

The Nationaal Museum van Wereldculturen (NMVW, National Museum of World Cultures) is a foundation located in Leiden. Our Chamber of Commerce registration number is 41169362.

Your personal data are processed when you buy your museum tickets and during your visit. This information is handled with care and is well protected. Sometimes we process your personal data for and during an event or meeting that we are organizing. This privacy statement also applies to this. We have written the privacy statement in informal language so that everyone can understand it.

What data do we process?

When you visit us various personal data may be processed. For example, when you buy a ticket, register for the newsletter or appear on the security cameras. The following data are processed:

  • Your name, e-mail address, postal address and gender.
  • Payment details when buying a ticket or making a financial donation. 
  • Your picture via our security cameras, exhibitions or during an event.
  • MAC address when you use our WiFi.

We also use cookies when you visit our website. You will find our cookie statement on this page.

How do we collect your data?

We collect your data in the following ways:

  • When you buy a ticket.
  • When you fill in a form on the website.
  • When you register for the newsletter.
  • During your visit.

Why do we process your data?

We may process your data: 

  • To optimize your museum visit.
  • To mail you the newsletter if you have given permission for this.
  • To inform you about similar products and services we offer.
  • To comply with an agreement, for example, when you buy a ticket or make a financial donation.
  • To comply with the law.
  • Because we have a legitimate interest in processing your data.
  • Market research to improve our services.

How long do we keep your data?

We store your data no longer than necessary to achieve the objectives they were collected for. So how long the data are kept can vary by objective.

Do we share your data with third parties?

It can happen that your data are shared with third parties. For example, when you buy an admission ticket through one of our partners or make us a financial donation. Sometimes we may have to share your data with the government if requested, and with marketing and marketing research bureaus, with the aim of improving our services. We have made agreements with these parties about how they handle your data.

Your rights

  • You have the right of inspection. This means that you can ask us what data we process about you.
  • You have the right to rectification. This means that you can ask us to change data that you think are incorrect.
  • You have the right to be forgotten. This means that you can ask us to delete data we have on you. Mostly we can comply with this but sometimes we cannot, for example, because we have to keep certain information longer for the tax services. 
  • You have the right to object. This means that you can object to the processing of your data. We will then stop the processing as soon as possible.
  • You have the right to transfer the data. This means that you can ask us to transfer your personal data to you. We do that in a file that is as simple as possible.
  • You can withdraw your consent at all times. This is also possible for the newsletters.

Do you think we are not following the rules or do you not agree with a decision concerning your details? Then please let us know that you do not agree with us or have a complaint. Send this to You can also always make a complaint to the Autoriteit Persoonsgegevens (AP, Data Protection Authority).


We have taken appropriate technical and organizational measures to protect your data from loss or being used contrary to the rules. We keep up to date on the technical situation regarding security and we do everything possible to ensure that your personal data are safeguarded and not used contrary to the rules.


If you have any questions about our processing of your personal details or you want to make use of one or more of your legal rights, please contact our Data Protection Officer, who is contactable via the details below.

Correspondence address:

Data Protection Officer
Nationaal Museum van Wereldculturen Foundation
Post Box 212
2300 AE Leiden
The Netherlands

E-mail address:

N.B. If you are younger than 16 and want to contact us about the above, your request must be made by your legal representative (a parent or guardian).