![Foto credit: Korea; The Pink and Blue Projects; JeongMee Yoon; 2006-2008](/sites/default/files/styles/hero/public/Roze%20kamer.jpg?itok=4X-9al-x)
Pink is for girls! This persistent, now worldwide idea has only existed since the mid-twentieth century. Before then, both men and women wore pink – from the eighteenth-century Parisian elite to Indian princes around 1900. After World War II a clear differentiation between men and women was deemed important for a society struggling to get back on its feet. Advertisements, for example for toys, contributed to this, particularly via the colour pink.